Using physiological measures in conjunction with other UX approaches for better understanding of the player's gameplay experiences

The goal of video games is to challenge and entertain the players. Successful video games deliver experience that impact players on a level of arousal. Therefore undertaking a user experience (UX) study is crucial to ensure that a game achieves both critical and financial success. However, traditional usability methods (observation, subjective reporting, questionnaire, and interview) have a number of limitations on game user research.